Mobility-as-a-Service (MaaS) Industry Snapshot

The global Mobility-as-a-Service (MaaS) market was valued at USD 136.63 billion in 2024 and is set to reach USD 498.04 billion by 2034, growing at a steady CAGR of 15.46%.

Mobility-as-a-Service (MaaS) is defined as the integration of different modes of transportation into one accessible and customer-friendly digital platform. It allows users to plan, book, and pay for various modes of transportation-including buses, trains, taxis, and shared mobility options such as bikes and scooters-through one application. MaaS is a flexible and efficient alternative to traditional car ownership, which enables users to select the most cost-effective and convenient travel options for their needs. MaaS is fast-growing due to urbanization, demand for environmentally friendly transportation, and digital technologies.

The adoption of MaaS solutions is growing as a need for reducing carbon emissions and decreasing traffic congestion continues to rise. In addition, the investment by governments and private companies in smart city infrastructure and mobility technologies boosts MaaS development. With more people requiring more convenient, environmentally friendly, and cost-efficient means of mobility, MaaS will be found at the top of the chain for future mobility in cities. As it also offers a more integrated and seamlessness transportation system for consumers' benefits and economic returns for all cities, further expansion is well predicted in this market.

Mobility-as-a-Service (MaaS) Market Report Scope

Dynamic Insights

The primary drivers would be the growing demand for convenient and sustainable transportation options in urban areas. With rapid urbanization and growing concerns over traffic congestion, air pollution, and carbon emissions, MaaS emerges as an efficient and an eco-friendly alternative to traditional modes of transportation. Consumers are slowly warming up to flexible, on-demand services that allow them to plan, book, and pay for multi-modal journeys through a single platform.

Technological advancement such as smartphones, GPS, and cloud-based platforms is also driving the MaaS market. The above technologies allow the users to gain real-time information on transportation, route planning, and payments in order to experience better service delivery. Electric vehicles and shared mobility are part of the MaaS solution and contribute to greener, cheaper transport.

However, the challenges include regulatory and data privacy barriers, as it requires collaboration with multiple stakeholders from public transport operators to private organizations and governments. Although MaaS has tremendous growth potential, huge infrastructure development and investments in smart city technologies are still needed. Despite this, the market is expected to grow rapidly since governments are looking to implement more smart city projects, and people are increasingly shifting towards digitalized solutions for commuting daily.

Core Drivers:

• Increasing Demand for Sustainable Transportation

As cities face rising concerns about air pollution, climate change, and traffic congestion, the need for sustainable transportation solutions is becoming more urgent. MaaS supports this shift by offering a variety of eco-friendly transport options, such as electric vehicles, bike-sharing, and carpooling services, all within one platform. This aligns with global efforts to reduce carbon emissions and promote environmental sustainability. Furthermore, governments worldwide are implementing policies that encourage the adoption of greener modes of transport, creating a favorable environment for MaaS to thrive. The flexibility and eco-conscious nature of MaaS make it an attractive choice for urban dwellers seeking to reduce their carbon footprint while enjoying convenient transportation.

• Technological Advancements and Integration

The advancement of technologies such as smartphones, mobile applications, GPS tracking, and cloud-based platforms is fueling the growth of the MaaS market. These technologies enable users to access real-time information, easily plan multi-modal journeys, and seamlessly make payments, all from a single digital platform. MaaS leverages digitalization to offer personalized experiences, allowing customers to choose the most efficient and cost-effective transportation options.

Additionally, the rise of autonomous vehicles and electric scooters further enhances MaaS offerings, improving convenience and reducing the environmental impact of traditional transport methods. The ongoing technological integration between different transportation providers strengthens MaaS as a viable and efficient solution for modern urban mobility.

Market Constraints:

• Regulatory and Legal Challenges

MaaS operates in a complex regulatory environment, with varying laws and policies across different regions. Governments may impose regulations on pricing, safety standards, and data protection, creating barriers for MaaS service providers to operate efficiently. Additionally, since MaaS often involves the integration of both public and private transport services, aligning policies and regulations between these stakeholders can be challenging. Legal uncertainties surrounding the sharing of data between MaaS platforms and transportation providers may also raise concerns regarding privacy and security. Regulatory inconsistencies could potentially slow down the widespread adoption of MaaS services.

• High Infrastructure and Investment Costs

The implementation of MaaS solutions requires substantial investment in digital platforms, smart infrastructure, and technology integration. Developing a seamless and user-friendly MaaS platform that can integrate multiple transportation modes requires collaboration between public and private sector stakeholders, which can be costly and time-consuming. Additionally, upgrading existing infrastructure, such as public transportation networks and electric vehicle charging stations, involves significant capital expenditures. The high cost of implementing MaaS at a large scale may deter some cities and service providers from adopting these solutions, slowing down the market’s growth.

Future Potential:

• Government Support for Smart City Initiatives

In an increasing smart city initiative trend worldwide, whereby digital technologies would be integrated in the quest for improved urban living conditions, MaaS perfectly responds to this as an efficient, eco-friendly, and digital mode of transportation. Urban mobility innovation, with more push toward more innovation, stands as a golden opportunity for collaboration between MaaS providers and the governments to find and implement suitable MaaS solutions for smart city projects. These collaborations will lead to better integration with public systems and greater investment in sustainable transportation modes, and they will open up urban areas to greater mobility. As the government puts emphasis on sustainable and efficient transport, MaaS has a great stake in these initiatives.

Market Segmentation Overview:

• By Mode of Transport

The MaaS market transport mode comprises public, private, and intermodal transport, which provide different travel solutions to users depending on their preferences and needs. Public transport involves bus, train, and subway that are provided to the public at large, resulting in affordable travels in a city or a municipality. Private transport refers to private vehicles such as cars, taxis, and ride-hailing services, where flexibility and privacy for the users are more accessible.

Intermodal transport refers to combining various modes of transport, and in this, a user is allowed to seamlessly shift between public and private transport modes, like taking a bike-sharing service to a subway station. This integration is convenient and efficient, allowing users to optimize their travel based on factors such as cost, time, and environmental impact. The MaaS model focuses on creating a seamless experience by combining these modes into a single platform, catering to various transport needs.

• By Solution Type

In the Solution Type segment, the MaaS solution is divided into three categories such as integrated mobility platforms, ticketing & payment systems, and fleet management & optimization. This is a highly comprehensive solution under which all options of transportation would be brought to one single place, user friendly, where customer can plan book and pay through different modes. The ticketing and payment systems allow users to pay for services through one interface, streamlining the process for multiple transport services. Fleet management & optimization seeks to improve vehicle fleets by increasing route and schedule optimization as well as maintenance. These solutions are important for ensuring seamless and integrated transportation experiences for the users of the MaaS platforms.

• By Application

The Application segment of MaaS includes business, consumer, and government applications, each representing distinct user groups with different needs. Business applications typically involve solutions designed for corporate clients, such as offering transportation for employees or optimizing logistics. Consumer applications focus on individual users seeking convenient and cost-effective transportation for their daily commutes or travel needs. Government applications aim to enhance public transportation systems, reduce congestion, and promote sustainability by integrating various modes of transport. Each of these applications targets a specific user base, helping to optimize the transport experience for various sectors and contribute to the growth of MaaS solutions.

• By Technology

By Technology segment, MaaS solutions are increasingly adopting cloud-based solutions, mobile applications, and blockchain and AI-based technologies. Cloud-based solutions enable the efficient storage, processing, and accessibility of transportation data, ensuring that MaaS platforms can scale effectively and provide real-time information.

Mobile applications serve as the primary interface for users to access MaaS services, allowing them to plan trips, book transportation, and make payments conveniently from their smartphones. Blockchain and AI-based solutions are increasingly integrated into MaaS platforms to enhance security, privacy, and data management, as well as to improve decision-making processes through predictive analytics and machine learning. These technologies ensure that MaaS platforms can operate securely, efficiently, and offer a personalized user experience.

• By Business Model

The Business Model segment consists of B2B (Business-to-Business), B2C (Business-to-Consumer), and B2G (Business-to-Government) models. In a B2B model, MaaS providers collaborate with businesses, offering transportation solutions for employees, logistics, or corporate fleets. In the B2C model, MaaS platforms cater directly to individual consumers, providing them with seamless access to multiple transport modes and payment options.

The B2G model focuses on partnerships with governments, where MaaS providers assist in improving public transportation networks, promoting sustainable travel options, or enhancing urban mobility. These business models represent different ways in which MaaS can be deployed, depending on the target market and the type of service being offered.

• By Service Type

The Service Type segment includes on-demand, subscription-based, and pay-per-use models. The on-demand service type allows users to access transportation services whenever they need them, offering flexibility without long-term commitments. Subscription-based services involve users paying a fixed monthly fee to access MaaS offerings, which can include a set number of rides or unlimited use of transport options. Pay-per-use services charge consumers based on distance traveled or on the specific service used, and this model will be more cost-effective for the infrequent users of transportation. These service types cater to the different consumer preferences and needs by providing flexible and scalable options to access MaaS platforms.

Regional Overview

The North American market is growing at a rapid pace, especially in the United States and Canada, with a high penetration of smartphones and increased focus on decreasing traffic congestion and emission. New York, San Francisco, and Toronto are already focusing on MaaS solutions to better optimize their transportation networks and facilitate eco-friendly modes of transportation. However, the major hindrances that will be encountered for the full implementation of MaaS are regulatory and infrastructure development.

In Europe, MaaS is gaining a robust pace of growth in countries such as the United Kingdom, Sweden, and Finland. This is primarily due to the initiatives of smart cities and robust government support for sustainable transport, encouraging the adoption of MaaS. The European Union is heavily investing in sustainable transportation solutions, creating a favorable environment for MaaS providers. The push for carbon emissions reduction and urban mobility enhancement across major European cities leads to the demand for integrated mobility platforms. In addition, the region is known to be well-integrated technologically, thus making it easier for different MaaS platforms to integrate different transport modes.

The Asia-Pacific region is expected to experience the greatest growth in the MaaS market, with Japan, China, South Korea, and India spearheading the revolution. In Japan and South Korea, where the public transport systems are highly developed, MaaS is gaining popularity as a way of streamlining and enhancing existing transportation networks. In emerging markets like India and China, rapid urbanization and a growing demand for cost-effective and sustainable transport solutions are driving MaaS adoption. Integration of shared mobility services and government support for digital transport platforms are further accelerating the growth of MaaS in the region.

In Latin America and the Middle East & Africa, MaaS adoption is still at a nascent stage, but the market does look promising. Urbanization, increasing smartphone penetration, and a growing middle class are expected to drive demand for MaaS solutions, particularly in large cities like São Paulo, Mexico City, Dubai, and Johannesburg. The regions are striving to enhance their transportation infrastructure and eliminate traffic congestion. Such efforts would aid in further developing MaaS platforms in these regions. Still, regulatory and infrastructural development hurdles could hinder market growth in the region.

Market Player Analysis

Key players in the MaaS industry include large technology firms, transportation companies, and mobility service providers. Uber, Lyft, Daimler AG, and BMW Group are some of the major players offering integrated MaaS solutions, combining ride-hailing services with public transport integration. These companies focus on providing seamless and flexible transportation options by leveraging their established networks and customer bases. Their competitive edge is their quick scaling of services, integration of various modes of transport, and the ability to provide tailored solutions for consumers as well as businesses.

Other industry leaders that specialize in offering MaaS platforms connecting multiple transport services into a single interface are Moovit, Whim, and Splt. These companies focus on the advanced technological solutions of real-time tracking, route optimization, and personalized user experience. They collaborate with local governments, transit agencies, and transport operators to increase their offerings and enhance their market reach. Toyota, Ford, and Volkswagen are also increasing their investments in MaaS as part of their broader strategy to transition towards sustainable and shared mobility solutions. The automakers are looking to integrate MaaS into their vehicle offerings, leveraging their existing infrastructure and expertise in automotive manufacturing.

The competitive landscape is further driven by the emphasis on cloud-based solutions, mobile applications, and AI-driven technologies for improving customer experience, data security, and operational efficiency. Startups and technology-driven companies are capitalizing on these trends to develop innovative MaaS solutions that integrate different modes of transport and payment systems. However, the MaaS market is also threatened by the traditional public transportation networks, which may transform into digital and compete with MaaS solutions by providing similar services or collaborating with MaaS providers.

Leading Companies:

• Aptiv
• Europcar Mobility Group SA
• Avis Budget Group
• Curb Mobility, LLC
• Gett
• Careem
• Mobiag
• Enterprise Holdings Inc.
• Uber Technologies Inc.
• Bolt Technology OÜ
• Beijing Xiaoju Technology Co, Ltd.
• movmi  

Global Mobility-as-a-Service (MaaS) Report Segmentation:

Objectives of the Study

The study focuses on analyzing the global Mobility-as-a-Service (MaaS) market through the following key objectives:

• Market Sizing and Forecasting: Estimate the market size and growth for Mobility-as-a-Service (MaaS) By Mode of Transport, By Solution Type, By Application, By Technology, By Business Model, By Service Type, and Region from 2025 to 2034.
• Market Dynamics and Trends: Analyze key drivers, challenges, and opportunities shaping the market, along with evolving consumer preferences and fashion trends.
• Consumer Insights: Understand factors influencing consumer behavior, including brand perception, sustainability, and regional differences.
• Competitive Landscape: Profile major players with insights into financial performance, product portfolios, SWOT analysis, and strategic initiatives.
• Strategic Recommendations: Identify future trends, technologies, and actionable strategies for stakeholders to drive growth and address challenges effectively.

Segmentation