Ancient Grains Market Size, Share, Trends, and Growth Forecast – 2025-2034

Ancient Grains Industry Snapshot

The global Ancient Grains market was valued at USD 7.25 billion in 2024 and is set to reach USD 32.39 billion by 2034, growing at a steady CAGR of 18.09%.

Ancient grains such as quinoa, amaranth, farro, millet, and teff are often regarded as being healthier options compared to more popularly consumed grains like wheat and rice. They contain a high level of proteins, fiber, vitamins, and minerals and are also gluten-free naturally, which makes them sought after by health-oriented consumers, particularly those with gluten intolerance or dietary restrictions.

The growth in ancient grain demand is fueled by the growing demand for plant-based foods, healthy eating, and awareness of the health benefits of ancient grains. The trend of consumer demand for organic and non-GMO products has also helped fuel the growth of the market. Ancient grains find application in numerous food items including cereals, snacks, bread, and beverages. The market is projected to keep growing as more people opt for these grains as part of a balanced, healthy diet. Sustainability and the need for environmentally friendly farming practices are also important drivers in the adoption of ancient grains globally.

Ancient Grains Market Report Scope

Dynamic Insights

Growing knowledge of the health advantages linked with ancient grains, including higher fiber, protein, and micronutrient levels, is an important growth driver. Ancient grains are also increasing in popularity for individuals on gluten-free, plant-based, and organic diets, contributing further to their growing demand. With more consumers putting greater emphasis on nutritional value and food variety, demand for ancient grains across a number of food items like cereals, snacks, and beverages is continuously escalating.

On the demand side, the production and cultivation of ancient grains are favorably influenced by increasing trends towards sustainable agriculture. Ancient grains tend to be more robust and resilient to fluctuating climatic conditions, using fewer inputs than traditional crops. This renders them a viable choice for farmers wishing to diversify crops and use environmentally friendly methods of farming. Nevertheless, factors like the scarcity of production facilities, increased cost of cultivation, and limited consumer awareness in some parts of the world can act as roadblocks for market expansion.

Still, the market keeps growing with food manufacturers rolling out innovative offerings, and grocery stores offering greater availability of ancient grains in the mainstream markets. Moreover, the increasing demand for plant-based foods and the requirement for alternative, healthy ingredients in processed foods will most probably continue to propel the use of ancient grains in the world market.

Core Drivers

• Health and Nutritional Benefits

Growing health and wellness awareness among consumers is a key growth driver for the global market for ancient grains. Ancient grains like quinoa, amaranth, and teff are highly nutritious and contain protein, fiber, vitamins, and minerals. They are also frequently gluten-free, as opposed to other widely consumed grains like wheat or rice, and this makes them appealing to those with gluten intolerance or those embracing gluten-free lifestyles.

Besides, ancient grains possess a lower glycaemic index compared to modern ones and are hence very appropriate for individuals who deal with blood sugar management. All these increasing demand elements are spurring the trend in the ancient grains market with the consumer trend migrating towards naturally-derived, more whole-food type plant-based ingredients.

• Rise in Demand for Plant-Based and Sustainable Foods

The popularity of plant-based diets is one of the factors driving the growth of the ancient grain market. Not only are these grains naturally healthy, but they are also sustainable for the environment in contrast with traditional crops. Ancient grains tend to be drought-tolerant, with less need for chemical inputs and water consumption, making them more environmentally friendly and attractive to green consumers. This focus on sustainability trends has also led the consumption of ancient grains, as people wish to decrease their carbon footprint. With plant-based and organic food markets growing daily, demand for ancient grains as a staple in plant-based meals will keep increasing.

Market Constraints

• Limited Availability and High Production Costs

One of the key challenges facing the ancient grains market is the limited availability of these grains due to their relatively low production compared to conventional crops. This often results in higher prices for both raw materials and finished products. Many ancient grains are produced in specific regions, which limits their global availability. The small-scale cultivation of these grains also leads to higher production costs, which can make it difficult for manufacturers to scale production or offer competitive prices, thus constraining market expansion.

• Lack of Awareness and Consumer Education

Despite the rising popularity of ancient grains, many consumers are still unaware of these grains and their potential health benefits. The lack of consumer education and understanding about how to incorporate ancient grains into their diets could slow market growth. In regions where these grains are not traditionally consumed, unfamiliarity may hinder adoption. Educational campaigns and greater visibility in mainstream retail outlets are crucial to addressing this issue and expanding market reach. Without these efforts, the potential of ancient grains in certain markets may remain untapped.

Future Potential

• Expanding Product Innovations and Applications

There is great scope for innovation in product development, particularly in the increasing demand for healthy snacks, ready-to-eat meals, and drinks. Ancient grains can be used in a vast range of food products, ranging from breakfast cereals and energy bars to plant-based dairy products and baked foods. By creating new uses and product formulations that meet changing consumer tastes and preferences, manufacturers can access a wider market. This offers a chance for firms to launch new ancient grain-based products to respond to the growing demand for healthier, nutrient-dense, and functional foods.

Market Segmentation Overview

• By Product Type

The worldwide market for ancient grains is divided according to product type into different varieties of grains such as amaranth, quinoa, millet, spelt, teff, Kamut, barley, farro, and others. All these ancient grains have distinctive nutritional profiles that make them applicable for various uses in food and beverage products and other sectors. Amaranth and quinoa are recognized for their fiber and protein levels, and so they are becoming favourite foods among gluten-free and vegetarian diets.

Millet, teff, and spelt are also on the rise as these can survive unfavourable cultivation conditions and grow well with less use of chemicals, winning the hearts of eco-friendly consumers. Kamut, barley, and farro are being used more and more in food formulations ranging from cereals to baked products because of their high nutritional value and versatility. The others segment reflects lesser-known grains that also add to the market diversity, including farro and fonio, which provide opportunities for innovation in new product lines.

• By Application

The application segment of the market comprises food and beverages, pharmaceuticals and nutraceuticals, animal feed, cosmetics and personal care, and others. Ancient grains are used mainly in food and beverage items, where they are added to cereals, snacks, bread, pasta, and beverages because of their nutritional content and gluten-free nature. The health foods, pharmaceuticals, and nutraceuticals market enjoys the health benefits of ancient grains such as anti-inflammatory and antioxidant action, which result in their application in dietary supplements.

Ancient grains offer a healthy substitute for conventional feed ingredients in the animal feed market, especially for poultry and livestock. Ancient grains are also increasing in popularity in cosmetics and personal care because of their skin-benefiting aspects and are used in skincare products, shampoos, and lotions. Other uses are for their application in functional foods and specialty products, prompted by increasing consumer interest in health-oriented, clean-label ingredients.

• By Distribution Channel

Distribution channels of ancient grains include online stores, supermarkets/hypermarkets, specialist retailers, convenience stores, direct selling, etc. Online stores have emerged as a prominent channel of distribution with the growth in e-commerce since consumers are trying to buy health-oriented and specialized food products in the comfort of their homes. Hypermarkets and supermarkets are also very important, given the convenience provided by them through availability of ancient grain products at physical retail establishments, with mainstream grocery stores progressively enlarging health and organic foods sections.

The specialty stores attract a more niched clientele buying certain products specifically, with possibly more varieties available in terms of ancient grains as well as organics. Convenience stores and direct sales channels are also involved, with convenience stores providing ready-to-consume snacks or grain products, and direct sales creating relationships between consumers and producers. The others category encompasses alternative distribution methods, including farmers' markets or health food expos, that bring ancient grain producers together with niche customer bases.

• By Form

Ancient grains come in a variety of forms, such as whole grains, flour, flakes, powder, and more. Whole grains are usually eaten in their natural form, providing the entire nutritional package of the grain and appealing to consumers looking for wholesome, unprocessed foods. Ancient grain flour is commonly used in baking, providing a substitute for traditional wheat flour and being a primary ingredient in gluten-free and health-oriented products. Ancient grain flakes are commonly employed as ingredients in breakfast cereals or as snacks, adding a crunchy texture and nutritional content.

Powdered versions of ancient grains, like quinoa flour or amaranth powder, find their way into smoothies, energy bars, and functional foods, allowing the health benefits of these grains to be easily integrated into everyday diets. The "others" segment comprises other types such as puffed grains or processed grain products, meeting other consumer tastes and cooking uses, adding to the variety of products available in the market.

Regional Overview

In North America, more specifically the United States and Canada, the market is growing exponentially because there is a high level of demand for gluten-free and nutrient-rich foods. Consumers here are becoming more plant-based in their diets and are also emphasizing sustainability, and hence ancient grains such as quinoa, amaranth, and millet are gaining popularity in food and beverage products. Ancient grains' accessibility through mass-market retailers and e-commerce platforms is also contributing to this growth. In addition, the emphasis in North America on non-GMO and organic products reinforces the development of this market segment.

In Europe, there is a growing popularity of ancient grains, particularly in nations such as the United Kingdom, Germany, and France, where there is an increased level of awareness of their nutritional values and health benefits. European consumers are becoming increasingly attracted to ancient grains as part of a general movement toward healthier cuisine and natural foods. Ancient grain demand for baked products, cereals, and snack foods is increasing on the back of both health and environmental factors. The region's long history of eating grains like spelt and farro has also helped sustain the market growth.

In Asia-Pacific, the market is slowly picking up pace, more so in countries such as Japan, China, and India, where increasing popularity of Western eating trends and health-oriented eating is fueling adoption of ancient grains. Yet the market remains nascent in relation to Western markets, with scant availability and consumer knowledge. Latin America is experiencing modest growth, especially in Brazil and Argentina, where amaranth and quinoa are increasingly popular as a result of their nutritional density. The Middle East and Africa are also anticipated to experience rising demand as people become increasingly health-aware and move towards natural, sustainable food choices.

Market Player Analysis

Large food manufacturers and agribusinesses have seen the potential in ancient grains and are broadening their product lines to include these grains in different forms like flours, snacks, and cereals. Industry leaders are major multinationals like General Mills, which has launched ancient grain-based products under the Nature Valley and Cascadian Farm brands, and PepsiCo, which markets quinoa-based products under its Quaker brand. These big companies use their robust distribution channels, massive marketing powers, and economies of scale to access a wide customer base.

Apart from the multinational players, regional and specialty players are also picking up with specialized and organic ancient grain offerings. Players like Bob's Red Mill, well-known for the variety of whole grains, flours, and baking products they offer, and Ancient Harvest, a leading brand in quinoa, specialize in offering high-quality, non-GMO, and organic ancient grains. These brands typically focus on sustainability and health advantages, appealing to a growing base of health-aware consumers. In addition, startups and smaller companies are benefiting from the market by providing innovative products that appeal to specific dietary needs, including gluten-free and plant-based. The trend of direct-to-consumer sales through e-commerce sites has further bridged the gap, allowing smaller firms to compete with larger ones.

Collaborations and partnerships between distributors and producers are also prevalent in this market, as businesses aim to increase the reach of their products and have a constant supply of ancient grains. With consumer demand for these grains increasing, competition is likely to increase, resulting in innovation in product lines, packaging, and marketing.

Leading Companies

• Archer-Daniels-Midland Company
• Glanbia plc
• Healthy Food Ingredients, LLC
• Nature Bio Foods Ltd.
• Bob's Red Mill Natural Foods, Inc.
• The Scoular Company
• Great River Organic Milling
• Grand Teton Ancient Grains
• Terra Ingredients, LLC
• VDF FutureCeuticals, Inc.
• Ardent Mills, LLC
• Ancient Golden Mill
• Natur Gold Global Kft. 

Ancient Grains Market Segmentation

By Product Type

• Amaranth
• Quinoa
• Millet
• Spelt
• Teff
• Kamut
• Barley
• Farro
• Others

By Application      

• Food & Beverages
• Pharmaceuticals & Nutraceuticals
• Animal Feed
• Cosmetics & Personal Care
• Others

By Distribution Channel 

• Online Retailers
• Supermarkets/Hypermarkets
• Specialty Stores
• Convenience Stores
• Direct Sales
• Others

By Form      

• Whole Grains
• Flour
• Flakes
• Powder
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico

• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Denmark
  • Sweden
  • Rest of Europe

• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • South Korea
  • Thailand
  • Rest of Asia Pacific

• Latin America
  • Brazil
  • Argentina

• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • Kuwait
  • UAE
  • Rest of Middle East & Africa

Objectives of the Study

The study focuses on analyzing the global Ancient Grains market through the following key objectives:

• Market Sizing and Forecasting: Estimate the market size and growth for Ancient Grains By Product Type, By Application, By Distribution Channel, By Form, and Region from 2025 to 2034.
• Market Dynamics and Trends: Analyze key drivers, challenges, and opportunities shaping the market, along with evolving consumer preferences and fashion trends.
• Consumer Insights: Understand factors influencing consumer behavior, including brand perception, sustainability, and regional differences.
• Competitive Landscape: Profile major players with insights into financial performance, product portfolios, SWOT analysis, and strategic initiatives.
• Strategic Recommendations: Identify future trends, technologies, and actionable strategies for stakeholders to drive growth and address challenges effectively.

Ancient Grains Market Segmentation

By Product Type

• Amaranth
• Quinoa
• Millet
• Spelt
• Teff
• Kamut
• Barley
• Farro
• Others

By Application      

• Food & Beverages
• Pharmaceuticals & Nutraceuticals
• Animal Feed
• Cosmetics & Personal Care
• Others

By Distribution Channel 

• Online Retailers
• Supermarkets/Hypermarkets
• Specialty Stores
• Convenience Stores
• Direct Sales
• Others

By Form      

• Whole Grains
• Flour
• Flakes
• Powder
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico

• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Denmark
  • Sweden
  • Rest of Europe

• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • South Korea
  • Thailand
  • Rest of Asia Pacific

• Latin America
  • Brazil
  • Argentina

• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • Kuwait
  • UAE
  • Rest of Middle East & Africa