Cookie Policy

Effective Date: June 20, 2025                                                                Company Name: MetricWave Insights 

Employees of MetricWave Insights are going to secure your personal information and take care to respect the privacy of your data. This Cookie Policy explains why and the ways we use cookies on our site, as well as methods to alter your preferences about cookies to ensure we're conforming to the guidelines set out in the General Data Protection Regulation (GDPR).

1. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, mobile) when you visit a website. They help websites recognize your device, remember your preferences, and improve your browsing experience.

There are two types of cookies:

• Session Cookies – temporary cookies that expire when you close your browser.

• Persistent Cookies – remain on your device until you delete them manually or your browser does.
   

2. Why We Use Cookies

MetricWave Insights uses cookies to:

• Ensure the website functions properly (security and session management).

• Improve performance and enhance user experience.

• Analyze traffic and user behavior (e.g., Google Analytics).

• Deliver relevant content and marketing.

• Remember your preferences (such as language or region).
   

3. Types of Cookies We Use

a) Strictly Necessary Cookies (No Consent Required)

These cookies are essential for the website to work:

• XSRF-TOKEN – Protects your data by preventing cross-site request forgery attacks.

• metricwave_insights_session (or laravel_session) – Maintains your login/session so you can browse securely.

⚠️ These cookies are required for the website to function and cannot be disabled.

 

 

b) Performance & Analytics Cookies (Require Consent)

• Google Analytics (G-T5LHTF50SF) – Helps us understand how visitors use the site.

c) Functionality Cookies

• Save your preferences (e.g., language, location).

d) Marketing Cookies

• Set by third parties (Google Ads, Facebook Pixel, LinkedIn, YouTube) to deliver targeted ads.
   

4. GDPR & Your Rights

Under GDPR, we must:

• Obtain your consent before setting non-essential cookies.

• Inform you about the cookies we use and their purpose.

• Allow you to opt in/out of cookie categories.

• Provide an option to withdraw or change consent at any time.

You will see a cookie banner the first time you visit our site, where you can accept or customize your cookie settings.

 

5. Managing Cookies

You can manage or disable cookies at any time using:

1. Our Cookie Settings Tool on the website.

2. Your browser settings (Chrome, Firefox, Safari, Edge, etc.).

Note: Disabling essential cookies may affect website functionality.

6. Third-Party Cookies

We may use cookies set by third-party providers:

• Google Analytics

• Facebook

• LinkedIn

• YouTube

These providers are responsible for their own GDPR compliance. Please review their privacy/cookie policies for more details.

It is crucial to keep in mind that deactivating certain cookies could impact the performance of the website and your experience as a user.

Updates to This Policy

We may change the terms of this Cookie Policy from time to time to keep up with changes in technology, data laws, and our own policies. We recommend that you review this policy regularly to stay up to date on the latest information about cookies.

Contact Us

If you have any problems related to our cookie policy, please email us (info@metricwaveinsights.com). You agree to the use of cookies on our website as long as you follow the rules in the Cookie Policy. You can also make them as per your needs.